What SEO Does

Search engine optimization, or SEO, is the process of improving your website so it appears more prominently in search results. The goal of SEO is to get your site ranked for keywords that are relevant to your business.

The term “SEO” may seem like a magic formula to the uninitiated, but there’s a science behind it. It’s all about creating the right combination of factors that tell the search engines and users what your pages are about.

Content is an important part of your page’s ranking factor, so making sure it is of good quality is crucial. If you don’t have enough unique content, Google won’t be able to recognize your page as relevant and you will not show up for the right searches.

Keyword research is another important component of SEO. By understanding what people are searching for, you can target specific keywords that will help your site show up in relevant searches and increase traffic.

Writing for the web is another key skill that can have a positive effect on your website’s SEO. If your content is written in a way that’s interesting and engaging, it will be easier for search engines to identify your page as relevant and rank it higher than competitors.

Knowing how to use HTML is also an essential skillset for search engine optimization, as it allows you to create a hierarchy within your website’s content that helps search engines understand what your pages are about and how they should be displayed in searches.

Your HTML title and meta description are critical clues for search engines to determine your page’s relevancy. Leaving them blank can make them think your content isn’t relevant to what they’re searching for, so it’s important to add relevant, meaningful titles and descriptions. Click here

Link-building is another crucial part of SEO, as it shows search engines that your website has value and is a resource that’s worth sharing. If you have a great deal of back-links from authoritative sites, it will be more likely that your site will appear in search results for certain keywords.

It’s also important to keep your website up to date. If you have outdated or broken information, search engines won’t be able to find your site and it will fall off the rankings.

Bounce rates are another issue that can affect your site’s SEO. High bounce rates can signal that your site doesn’t have what people are looking for or that your site is too slow to load.

When your visitors aren’t finding what they’re looking for, they will click away from your site and you won’t get any traffic. If your bounce rate is high, you might want to review your landing page and make it easier for people to navigate and find what they’re looking for.

While you’ll hear a lot about SEO in the industry, there are a few skills that have been around for years and will always be necessary in SEO practice. Check out this list of evergreen SEO skills to see what you need to know today and in the future!